ETIC Communications Strategy Committee

Public Relations Subcommittee

Subcommittee Roster

Communications Strategy Committee webpage

Next Meeting:

  • Thursday, October 23, 2008 4:15 p.m.
  • PSU Urban Center Room 511

Agenda, October 23, 2008

Latest home page design

Plan for new government affairs group, possible named Growth Through Engineering Coalition

Plan for mailing brochures

Agenda, August 27, 2008

  • Final Brochure
  • Latest Home Page Design
  • Success Stories
    • On the web
    • As hand outs
  • POP Summary
  • Mailings to industry associations
    • Targets
      AeA Oregon 400
      SAO 500
      OBA 350
      AOI 3350
      PBA 500
      ACEC Oregon 200
      Assoc. General Contractors 200
      MECOP Members 200
      Chambers 400
      Subtotal 6100
    • Letter
    • Brochure
    • Timing
  • Op-eds
    • Needs for engineering graduates
    • Supporting Oregon's diverse economy

Agenda, July 23, 2008

  • Implications of July Board meeting and 7/25/08 ETIC Meeting
  • Semi-final Brochure
  • Prototype of new ETIC home page
  • Plan for including success stories on home page
  • Update on plans for Ning Site

Agenda, June 19, 2008

Agenda, April 2, 2008

Review of possible tag lines to follow "Engineering & Technology Industry Council"

  • Existing:
    • Web banner: A partnership between Oregon's public universities and the private sector.
    • Banner used at ETIC Day: Growing technical career opportunities and innovation in Oregon
  • Possible replacements:
    • Opportunity through education and research.
    • Driving results in research and education.
    • Driving growth and opportunity through research and education.
    • Education + Research + Accountability = Growth + Opportunity
    • Investing in measurable improvements in education and research, producing growth and opportunity.

Review of ideas for ETIC brochure

  • Audiances: Legislature & industry executives
  • Low cost but nice looking
  • Generally stand-alone but refers to ETIC web site for more information
  • Content drives size and shape
  • Includes key
    • messages
    • facts
    • numbers
    • photos
    • graphics
    • examples/profiles that make ETIC more concrete and personal
    • quotes
    • endorsements as available
  • Does not give details of ETIC proposal as that will change over next 15 months

Review of ideas for new ETIC home page for external audiances

  • Assumption: Current site would be retained for time being but would be behind "members" button
  • Analogy: New home page would be online brochure that would complete hardcopy brochure

Subcommittee Members:

  • Dan Hammerstrom, PSU
  • Endi Hardigan, OUS
  • Jeff Hardison, McClenahanBruer Communications
  • Luanne Lawrence, OSU
  • Di Saunders, OUS
  • Bruce Schafer, OUS